We are living in an age where social media has become an integral part of our lives. We cannot imagine spending a day without browsing our social media accounts. The same goes for kids. This is the reason social media monitoring tools are gaining momentum. But what is social media monitoring all about? Let’s find out.
What is Social Media Monitoring?
Before we go on to explain why social media monitoring tools have gained so much popularity in today’s age, let us tell you what social media monitoring means.
Social media monitoring is all about keeping tabs on someone’s social media activity. For instance, if you want to keep a track of your child’s social media account, let’s just say, Facebook, then it means you are involved in social media monitoring.
Keeping a check on someone’s social media account is referred to as social media monitoring. In the business world, this term has an entirely different meaning. In business terminology, social media monitoring refers to the process of identifying and determining what is being said about a particular brand, product, or individual through different social media channels.
However, in this post, we are focusing on solutions or tools that are used to find out what someone is up to on their social media accounts.
Why Do We Need Social Media Monitoring?
Social media monitoring has become a necessity in today’s digital age. It gives us answers to all the questions that we had been wondering about. People use social media monitoring tools for different reasons.
For example, concerned parents would want to monitor their child’s social media account, such as Facebook or Snapchat, to find out what their child is up to on their account and who they have been interacting with.
Similarly, an employer would want to deploy a monitoring solution on their employee’s device to check whether or not they are following the company’s rules and not leaking the company’s private data with an outsider or a third-party.
Social media monitoring tools are also used by people who wish to spy on their spouse’s social media accounts just to find out if they are talking to someone behind their back and cheating on them. These tools help them save their relationships and give them a clear picture of their spouse’s loyalty. In short, these tools help confirm or deny their suspicions.
Monitoring Children’s Social Media is Important
We cannot stress enough how important it is to monitor your child’s social media accounts in today’s age. The internet is not a safe place to be. This is the reason we cannot let our children spend alone time on the internet.
Kids these days possess cell phones, tablets, and computers and have unlimited access to the internet. There is not a single kid who has not signed up for a Facebook or a Snapchat account. Social media sites are more popular among children than adults.
Just like other online platforms, social media sites are also not safe for children. Several online dangers lurk on these platforms such as pornography, sexting, cyberbullying, and sexual predators. Children get exposed to adult content on these platforms either by accident or choice.
Viewing adult content at a young age can be menacing to their mental development. Therefore, it is suggested to keep an eye on children’s social media activity to ensure they are not viewing inappropriate content on social media platforms.
Social media sites like Facebook and Snapchat have boosted cyberbullying where a person ends up targeting a young and imbecile child and starts bullying them online. When a child is bullied, he/she feels threatened. Most of the times they do not even realize that they are being bullied. To keep kids away from cyberbullying, parents need to keep track of their social media activity.
Similarly, online dangers such as sexting and sexual predators have also fairly increased on social media over time. Online predators with evil intentions reach out to children and lure them into becoming friends with them on social media sites.
After gaining the child’s trust, sexual predators ask them to send inappropriate pictures and videos. Later, they may use the content against the child and threaten them. In other cases, they may make the content viral on the internet and gain money.
The best way to keep your children protected from online dangers is to monitor their social media activity all the time. When you are aware of your child’s online activity, no harm can be done to their mental and physiological health and they can have a safe internet experience.
Which Social Media Monitoring Tools Should Be Used?
There are numerous social media monitoring tools available out there, claiming to provide you with the best monitoring and surveillance features. However, not all of them would work as they claim to say. You should be prudent while making the right choice because you would not want to end up having a tool that is good for nothing.
A good social media monitoring tool should be able to help you with monitoring someone’s social media activity without them knowing. The majority of the monitoring tools remain untraceable and undetectable on the target’s device and this is exactly what we are looking for.
When a monitoring tool remains hidden on the target device, they would not be able to have any suspicions about it and would not take any action. The tool can monitor their online activity secretly and share the results with you effectively.
Before opting for a monitoring tool, you need to make sure the tool comes from a reputable developer and has garnered good and positive reviews from the users. These monitoring tools will not only help you monitoring someone’s social media account but also be able to provide you with numerous monitoring features.
For example, you can track someone’s phone calls, text messages, web browsing activity as well as their location. Monitoring these things is really important because you wouldn’t want to jeopardize your loved one’s safety when they are using the internet.