Study shows people are watching TV while playing on their cell phones
A recent study conducted by the Pew Research and American Life Project found many cell phone owners are doing various things on their mobile devices while they watch TV.
The study, which surveyed 2,254 people from March and April of this year, showed 52 percent of cell phones owners use their phones while sitting back and watching the tube. When it comes to what they are doing on their devices, 38 responded they were using them to keep them occupied during commercial breaks and 23 percent said they were texting another person who was watching the same show at a different location.
In addition, 22 percent reported they check to see if something that was said on the show was true or not, whereas 20 percent were searching for sites mentioned on the show. Moreover, 11 percent said they were looking to see what other viewers were saying about the program, and another 11 percent were using their device to post comments themselves. Finally, only 6 percent reported they used their phone to vote for a reality show contestant.
What’s more, the survey also found those who own a smartphone are much more likely to use their device while watching TV – 74 percent of smartphone owners reported utilizing their phones in comparison with 27 percent of non-smartphone owners. The survey did not look into the possibility of tablet users accessing their iPads while watching TV.
The study also showed different demographics. Those in homes with incomes greater than $50,000 were more likely to use their phone while watching TV over those with lower incomes.
According to CNET, these findings may prompt advertisers to create a more interactive experience for the viewers. They may also use this information to get engage people by using their phone to interact as a marketing strategy. However, viewers may not do any more than check websites or update statuses.
One thing’s for sure, people are spending more and more time on their mobile phones. Those who are nervous about losing their phone may want to think about implementing cell phone monitoring software. Not only can this give the owner the exact location of their device, but it can also notify them if someone is trying to access their phone.