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Maintaining Competitive Advantage in the Age of Information Technology


Surviving in the market is not an easy thing to do nowadays because of the rapid advancement in technology and continuous innovation. However, that doesn’t mean that you simply give up. You have to keep pace with your competitors, if not outpace them, in order to survive and for you to do that, information technology is the key. One of the major new additions to the market are monitoring software. They allow you to get the most out of your employees by discouraging wasteful activities and boosting productivity through an efficient digital surveillance system. This is really helpful because most of the times, employees get paid by the hour and have nothing to show for it at the end of the day.

Monitoring Software

Monitoring software are being used worldwide as employers are utilizing them to make sure that all of their employees’ time is spent on doing the actual work they’re paid for. You should also take advantage of these software and apps. Install them on every single device on your workplace, and monitor each and every activity being performed by your employees. This will help you keep your employees in line and you will also be able to know how employees spend their time at work. This kind of monitoring will let you reward your best workers, which in return will motive them and others to work harder.

Operational Difference

Previously, all the work had to be done manually, which meant that there were always chances of fraud or mistake. Also, it was very difficult to give out your data to someone because they could leak it to anyone. However, things are different with technology. Now there are devices which can be kept under surveillance. This way, you are able to reduce the chances of fraud because employees will always know that they are being watched.

Keep Crucial Data Safe

The above mentioned ways are for keeping things under control if the employee is working in the organization. Things change drastically when an employee leaves the company because he’s got all your data which he can give out to other competitors. To ensure that it doesn’t happen, you can use work-related apps, especially Google for Work. Platforms like these are specific to work and will only contain data that pertains to the workplace. If an employee is leaving, you can just ask them to remove all the work related data, and then you can rest easy.

Improving the Product

We have emphasized enough on how latest technology can keep human element in order. But it is your product that has to do the bidding for you. You can utilize latest technology to improve your product line as well. You can make the processes faster or you can add automated mechanical systems to places where the work is rather simple. Technology can come in handy in a lot of different ways, but you will have to explore those ways yourself. If you are stubbornly holding on to the old ways, then you will be out of business sooner or later. There have been many examples in the past where companies didn’t move with the time, and had to pay the price.