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Generation Y turning into Generation C?


Nielsen and NM Incite’s U.S. Digital Consumer Report indicates that Generation Y, which encompasses individuals between the ages of 18 and 34, is actually Generation C, based off their common behaviors, according to Mashable.

The C stands for “connected,” and even though it comes as no surprise that this group of people is the most digitally connected, it appears the name switch may be warranted. The newest information from the U.S. census showed that 18- to 24-year-olds make up 23 percent of the population, and they also watch 27 percent of online videos and the same percentage of visitors to social media sites. In addition, they own 33 percent of tablets and 39 percent of smartphones, according to the media outlet. All of these percentages are the most out of any other age group, with the 35- to 45-year-olds not too far behind.

“Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike,” Nielsen writes. “Generation C is engaging in new ways and there are more touch points for marketers to reach them.”

Another survey conducted by Nielsen found that smartphone purchases are closely linked with how old a person is and how much money they make. Nielson surveyed 20,000 mobile consumers and discovered that younger people and individuals who had higher incomes were the most apt to purchase a smartphone. In addition, the latter correlation held true within each age group – the more money someone makes, the more likely they are to purchase a smart phone.

As Generation C continues to grow older, many are curious to see the impact this new tech-savvy generation has on the job market, schools and everyday life. Some employers are trying to stay ahead of the curve by investing in employee monitoring systems, whereas some parents are considering cell phone tracking software to keep a close eye on their child’s technological behavior.

While this new information age provides a slew of benefits, it also carries some risks. It is important for parents and business owners to keep up with the latest technology information in order to be better prepared for the future.