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What new business-Gen-Yers need to know about social media and computer monitoring


Starting up a new business is difficult no matter when a person decides to do so, but a tough economy can make this even more trying – and this is exactly what many Gen-Yers are experiencing. Many entrepreneurs agree that business promotion is key, and nowadays social media sites are the best places to start off promoting a business as it free and effective. According to ZDNet, this valuable tool can be used ineffectively, so business owners need to make sure they are using these sites in the best possible way.

When a person is first starting out, it is important to not only broadcast the new company, but to engage people. This way, more consumers are apt to find out more about the brand and from there, and a client base can be generated. Distinguishing between casual and corporate tweets is also imperative, as this balance can gain the respect needed while also promoting the business. Double and triple check all posts and updates, as one misspelling or error can be detrimental, according to the news source.

Additionally, it is important to develop damage control systems, so the owner is prepared for any negative feedback. Thoroughly filling out the forms on various social media platforms is also necessary, as incomplete profiles take away from the promotion of the business, the media outlet reports.

Once the business starts to pick up, it may be necessary to install employee monitoring software to ensure that the new company is not hurt by an employee’s profiles on these various sites.

Social media does not only affect how successful a business can be, but also the types of candidates who apply for employment at the company. According to MediaBistro, the former idea that social media sites can hurt a job hunter’s chances of a person landing a job is still true in some sense, but these sites can also help a start a new career.

A recent report issued by shows that 94.5 percent of recruiters have successfully hired someone from LinkedIn, 42 percent have hired an employee from Twitter and 33 percent from Facebook. Those who are looking for a new job should not only ensure there is nothing inappropriate on their online profiles, but also make them appealing for prospective employers.


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